136 (Sell): Adding discipline into your sales process (Anthony Natoli, Enterprise Account Executive @ Lattice)
30 Minutes to President's Club | No-Nonsense Sales
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How Are You Going to Sell This to Your CFO?
Anthony, you and I both sold to HR. Can you talk about how you make sure that this problem turns into a check once you need to go to people outside of HR? Anthony: One of the biggest mistakes that new sellers make is trying to be like a product expert. The reality is you're not going to be a product expert in the first 30, 60, 90 days.
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