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136 (Sell): Adding discipline into your sales process (Anthony Natoli, Enterprise Account Executive @ Lattice)
30 Minutes to President's Club | No-Nonsense Sales
How Long Does a Successful Cold Call Take?
How long is a successful cold call typically taking you? I would say it's between seven and nine minutes, weirdly. Anything over 10 minutes, I'm probably like going into all about lattice and like feature dumping on them. But under 10 minutes, what we've done is got them to validate the problem. Now that allows me to sell the meeting.
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