136 (Sell): Adding discipline into your sales process (Anthony Natoli, Enterprise Account Executive @ Lattice)
30 Minutes to President's Club | No-Nonsense Sales
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How Much Does Your Messaging Change?
Lattice is known for its performance management tool. How does your messaging change when you know they're on a tool? You want to identify at least three to five problems per persona because that's going to help you create more relevant touches for different threads in that sequence. If I know someone is on culture amp or 15 five, I'll create a similar problem.
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