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136 (Sell): Adding discipline into your sales process (Anthony Natoli, Enterprise Account Executive @ Lattice)
30 Minutes to President's Club | No-Nonsense Sales
Is There a Defensible Differentiator in Culture Am?
Anthony, let's say that you have someone saying, I'm on culture amp, right? What might be a defensible differentiator? And can you walk us through how you'd weave that into a reply to that email? Culture amps their bread and butter could be engagement service. We've actually moved over quite a handful of customers in the last six months from culture amp. It becomes really hard for people to get 360 feedback from their peers or managers at any given time.
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