136 (Sell): Adding discipline into your sales process (Anthony Natoli, Enterprise Account Executive @ Lattice)
30 Minutes to President's Club | No-Nonsense Sales
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The Problem Statement Is the Backbone for Every Cold Call
The problem statement is the backbone for every email you write for every cold call you make. So let's start there and then go to the actual emails and calls. You mentioned three steps to building this problem statement. The first is, what's the problem you solve? The second is the negative consequences. The third is how you solve it.
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