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136 (Sell): Adding discipline into your sales process (Anthony Natoli, Enterprise Account Executive @ Lattice)
30 Minutes to President's Club | No-Nonsense Sales
The Daily Schedule That You Commit To?
Anthony Natoli: Salespeople need to stop using their sequences as a hope for a silver bullet. Don't let the sequencer cadence control your destiny, he says. Take advantage of data from those touch points and make audibles throughout your sequence. He adds that if you can get someone to validate that they're working on this problem, the chances of them closing are higher.
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