Twenty Thousand Hertz
Soundmarks: AT&T, United Airlines, and inventive sonic branding
Jul 15, 2019
31:52
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Quick takeaways
- Sonic branding conveys a brand in a way that visuals cannot, representing millions of dollars in brand value.
- Sonic logos are considered the distillation of a brand's identity, building familiarity and positive associations with repeated use.
Deep dives
The Power of Sonic Branding
Sonic branding is the process of creating short, iconic audio logos that represent a company. These sounds, when done well, can convey a brand in a way that visuals cannot. It may take months and hundreds of ideas for sound design and music companies to create the perfect audio logo. These logos can represent millions of dollars in brand value and are subject to numerous layers of approval. Sonic branding has become more common as companies recognize the impact of sound on consumer perception.
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