2min chapter

Twenty Thousand Hertz cover image

Soundmarks®

Twenty Thousand Hertz

CHAPTER

Sound Branding - A New Way to Communicate Your Brand

For United, Rhapsody in Blue isn't a song or a jingle. It's a full sonic brand that conveys something anticipatory and exciting about travel. Most of the big credit card companies are developing sounds that will play when you buy something. Brands want us to remember them and feel good about them.

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