Soundmarks: AT&T, United Airlines, and inventive sonic branding
Twenty Thousand Hertz
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Sound Branding - A New Way to Communicate Your Brand
For United, Rhapsody in Blue isn't a song or a jingle. It's a full sonic brand that conveys something anticipatory and exciting about travel. Most of the big credit card companies are developing sounds that will play when you buy something. Brands want us to remember them and feel good about them.
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