Soundmarks: AT&T, United Airlines, and inventive sonic branding
Twenty Thousand Hertz
20,000 Hertz - Sonic Logos and Jingles
There are particular sort of sounds that trigger these ASMR responses. Can we incorporate things like that into sonic logos and jingles in order to kind of broaden the array of what a sonic logo can do? Dan Bobkoff: I don't know if I'm ready for a world with whispered ASMR sonic logos, where everyone behind me knows what credit card I have because of the sound it made of the register. In the meantime, let's just see if this ASMR thing works.
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