AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
Soundmarks: AT&T, United Airlines, and inventive sonic branding
Twenty Thousand Hertz
20,000 Hertz - Sonic Logos and Jingles
There are particular sort of sounds that trigger these ASMR responses. Can we incorporate things like that into sonic logos and jingles in order to kind of broaden the array of what a sonic logo can do? Dan Bobkoff: I don't know if I'm ready for a world with whispered ASMR sonic logos, where everyone behind me knows what credit card I have because of the sound it made of the register. In the meantime, let's just see if this ASMR thing works.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode