Twenty Thousand Hertz cover image

Soundmarks: AT&T, United Airlines, and inventive sonic branding

Twenty Thousand Hertz

CHAPTER

Sound Branding

Companies have long spent a lot of money and effort perfecting their logos, like the Nike Swoosh or Apple's Apple. But now more of them are starting to do the same thing with sound. I gathered some colleagues to test something called sonic branding. It's like logos you can hear. Some are easier to identify than others.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner