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Soundmarks: AT&T, United Airlines, and inventive sonic branding
Twenty Thousand Hertz
Sound Branding
Companies have long spent a lot of money and effort perfecting their logos, like the Nike Swoosh or Apple's Apple. But now more of them are starting to do the same thing with sound. I gathered some colleagues to test something called sonic branding. It's like logos you can hear. Some are easier to identify than others.
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