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Soundmarks: AT&T, United Airlines, and inventive sonic branding

Twenty Thousand Hertz

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Introduction

Sonic branding is the process of creating a short, iconic sound that's designed to be an audio representation of a company. When they're done well, they can represent a brand in a way that visuals just can't. Indeed knows that when you're growing your own business, you have to make every dollar count. To start hiring now, visit indeed.com slash Hertz.

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