Can a Sound Change the Taste of a Product?

Psychologists interested in the senses and the application of brain science to the real world. For a while now, he's worked on the subtle sound products that you might not even realize are engineered to create emotion. Our brains interpret sounds as signaling solid or high quality, or maybe tinny and cheap. He's studying how one sense can affect another and how that might change how we experience a brand and its products.

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