2min chapter

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Twenty Thousand Hertz

CHAPTER

Man-Made Music - Sonic Brands

Man-made makes many of the themes you hear on TV, like for CBS News or ESPN. Sometimes they'll update iconic themes for new eras. AT&T came to man-made music in 2010 when it was trying to overhaul its image. Danny said that when AT&T ran expensive ads on TV, few people could remember what the ad was for.

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