Soundmarks: AT&T, United Airlines, and inventive sonic branding
Twenty Thousand Hertz
00:00
The Humanity of AT&T
AT&T wanted a sense of what kind of raw, authentic humanity AT&T wanted. The first track sounded too lofty and dramatic with its sweeping crescendos and emotional strings. And the second one, the math genius music, was too structured and clean. As the exploration developed, we became more focused on expressing this humanity through imperfection.
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