Soundmarks: AT&T, United Airlines, and inventive sonic branding
Twenty Thousand Hertz
At&T's Sonic Logo
Danny wanted the anthem to sound real, real people on real instruments. It took 18 months for man made to finish the whole AT&T Sonic brand. variations on those four notes were used as ringtones, hold music and add themes. A big reason Sonic branding works is because of repetition. The more you hear something, the more familiar it becomes,. And the more you tend to like it.
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