Soundmarks: AT&T, United Airlines, and inventive sonic branding
Twenty Thousand Hertz
00:00
Audio Branding in the 40s and 50s
In the 40s or 50s, when they had long commercials, 60-second commercials, you could actually create a whole song for that commercial. One of the great ones was Snap Crackle Pop by Rice Krispies where each of the characters got to sing something about his own sound and crackle. As the decades passed, TV ads got shorter, from whole songs down to 60 seconds to 30 seconds, sometimes just 15. These songs turned into jingles, shorter snippets to help you remember the brand.
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