2min chapter

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Twenty Thousand Hertz

CHAPTER

Music That Pairs With Certain Tastes

Charles has collected lots of music that pairs with certain tastes. He worked with Starbucks and a piece of music that pair with instant coffee in the UK. Charles says he can't yet use music to turn water into wine, but he's working on it. And after talking with Charles, I can imagine a time soon when a brand has coordinated everything.

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