Build with Maggie Crowley

The Ins and Outs of Product Marketing with Drift's Aurelia Solomon

Sep 24, 2021
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Chapters
Transcript
1
Introduction
00:00 • 3min
2
What Is Product Marketing?
03:20 • 3min
3
Product Marketing - The Voice of the Customer
06:21 • 2min
4
Product Marketing at Drift
08:18 • 3min
5
Product Marketing
11:01 • 2min
6
The Alignment Between PMM and PMM Is So Important
13:25 • 3min
7
Product Marketing
16:02 • 5min
8
Is PMM a Good Way to Build a Great Product?
20:58 • 2min
9
PMs Versus Leadership
22:37 • 2min
10
The Pitfalls of PMM
24:09 • 3min
11
Product Marketing
26:39 • 2min
12
You're Not Facing. You Can't Do Everything.
28:56 • 2min
13
The Relationship Between PM and PMM in B2B
30:59 • 4min
14
Product Marketing
35:23 • 2min
15
Product Marketing - What Are Some Resources for Product Marketers?
37:32 • 3min