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The Ins and Outs of Product Marketing with Drift's Aurelia Solomon

Build with Maggie Crowley

CHAPTER

Product Marketing

"We changed our development process on our one pager, specifically adding in steps to make sure that everyone was talking to go to market," he says. "The product is in the name for a reason. And it's because we also love the product and get out of it too." He adds: "If someone's going to you and you don't care about it, like to me, that's a signal I want to get very early"

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