Product Marketing at Drift

product marketing is really this like very different team within the entire marketing department. And so our role is really providing them with that company and product level messaging and positioning, right? That top of top of funnel content, demand, gen campaigns, website copy, just to name a few. Sales needs, customer facing collateral, whether that's decks and one-pageers and things like that to be able to articulate this value and show it. But also thinking about the messaging and positioning of the products, right? And how are they different from competitors? So some of those trends that we need to understand of what's happening in the landscape really comes into play.