4min chapter

Build with Maggie Crowley cover image

The Ins and Outs of Product Marketing with Drift's Aurelia Solomon

Build with Maggie Crowley

CHAPTER

The Relationship Between PM and PMM in B2B

As you grow in leadership, you move away from some of the things that got you into the role. I think PMs typically don't have enough of an appreciation for how important your team is for our products to be successful. Having a clear process of moving from whether it's an alpha to a beta to GA with gates is key. And early, like, it's as early as possible fromlike a PM perspective when you're building something.

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