Product Marketing

The biggest impact is really what department product marketing sits in. And I really think regardless, you need a healthy balance, like product and sales are our two most important stakeholders. There's some core pillars of product marketing that inform roadmap as well as messaging and positioning. Drift will be doing hopefully next year with the pandemic winding, hopefully down, TBD. We're all about using conversations to allow buyers to meet businesses on their terms any way they want.