3min chapter

Build with Maggie Crowley cover image

The Ins and Outs of Product Marketing with Drift's Aurelia Solomon

Build with Maggie Crowley

CHAPTER

The Alignment Between PMM and PMM Is So Important

I think it's one thing to hear how you are operating with all those different teams sort of in the abstract. But I think the on the ground reality, I would imagine, and at least I've seen from working with you, is like, it depends so much on the teams and the people and the stakeholders that operate. So I think kind of getting into to that, like what good looks like for PMM is proactive. It's being proactive and it's partnering with the product managers early as early as possible on anything that we are building.

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