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The Ins and Outs of Product Marketing with Drift's Aurelia Solomon

Build with Maggie Crowley

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Is PMM a Good Way to Build a Great Product?

"I think it's such a trap you can fall into as a product person to assume that just building a great product is going to work commercially," he says. "You haven't thought about this whole list of things and you haven't appreciated how challenging they are." PMM plays that nice intersection, right? Of like, almost in a way of like buffering sales from product, right? And I love sales people that don't mean that in a negative way, but like they have a lot of, they're the loudest people, which is great. But they're going to have feedback".

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