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The Ins and Outs of Product Marketing with Drift's Aurelia Solomon

Build with Maggie Crowley

CHAPTER

Product Marketing - The Voice of the Customer

I think the best PMs that I've worked with, you know, and obviously working with you and your teams are understanding the user that you're building that feature for. Who is going to be using it? And that's an obviously you need to understand at the higher level to the executive level, what's the value to them that they would buy it? But there's a, youknow, the actual user of the feature and the workflow. And then, and that's something I think PMs are super close to and from product marketing, we need to understand that too,.

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