3min chapter

Build with Maggie Crowley cover image

The Ins and Outs of Product Marketing with Drift's Aurelia Solomon

Build with Maggie Crowley

CHAPTER

What Is Product Marketing?

Maggie Cevallos: What is product marketing and sort of what are the basics of it? She says both win rate and adoption influence revenue. "Our job is to commercialize all the awesome products that you build," she says. 'We should be always product marketing takes that outside in mentality'

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