How product marketers should approach pricing | Dan Balcauski, Product Tranquility

1

Introduction

00:00 • 2min

2

Is Freemium a Good Idea?

02:00 • 3min

3

Product Management and Product Development - What's the Difference?

04:32 • 2min

4

Product Marketing Managers, What Is It About Pricing That Really Motivated You?

06:06 • 2min

5

Is Your Pricing a Critical Lever in Your Business?

08:12 • 3min

6

Is Product Marketing the Steward of Pricing?

11:11 • 4min

7

Product Marketing

15:30 • 5min

8

Product Marketing - Is This Something That Anyone Owns?

20:41 • 2min

9

Is There Hesitancy in Showing Prices?

22:44 • 4min

10

Is There Competition in the Project Management Space?

27:14 • 2min

11

SaaS Pricing - What Are You Trying to Hide?

28:49 • 3min

12

The Ultimate Guide to Pricing Metrics

31:44 • 3min

13

Is There a Short Term Impact to Your Product Marketing?

34:32 • 3min

14

Product Marketing - How to Get Stakeholders Into the Product Marketing Process Early

37:33 • 2min

15

What's Your Outcome Driven Innovation?

39:53 • 4min

16

Is There a Difference Between Feature Oriented Solutions and Probing Questions?

44:09 • 2min

17

Product Marketing Managers - What Would You Choose?

45:49 • 4min