Product Marketing Managers, What Is It About Pricing That Really Motivated You?

When I started my consulting practice, I actually had many areas that you might consider underneath the product management or product marketing umbrella. And after a bunch of conversations with potential clients, I realized, a lot of these companies were really struggling with pricing. There's no formal degrees in pricing. You can't go get a bachelor's in pricing. But there's not really anything there. So for anybody starting a company, the impact that you could have on somebody else is what really matters.