Is There a Short Term Impact to Your Product Marketing?

I think that challenge only gets amplified when identifying that you need to make a change because you've gotten initially that value and price correlation wrong. And making that change is going to lead to short term potential negative impacts to your top line, right? But in the medium to long term, it's going to pay dividends. A lot of product marketers are sometimes afraid to raise their hand and say, hey, this is going to suck, but we need to do this for the long term health of the business. So hats off to anybody who's gone down that path.