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How product marketers should approach pricing | Dan Balcauski, Product Tranquility

Product Marketing Life

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Is There Hesitancy in Showing Prices?

There seems to be with certain B2B's ask companies, is hesitancy towards showing prices. I'm curious what your take is on that approach when a company decides we're going to keep our prices close to our chest and we're not going to share those until we know the prospect is serious about a purchase decision. For B2B SaaS about 50 to 75% of SaaS companies have public pricing and packaging. If you've got just one flat pricing, customers will pay 4X more than retail. Or if you have a small addressable market like there's 100 potential customers, right? Each of them might be worth 778 figures a piece but it's

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