4min chapter

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How product marketers should approach pricing | Dan Balcauski, Product Tranquility

Product Marketing Life

CHAPTER

Is There Hesitancy in Showing Prices?

There seems to be with certain B2B's ask companies, is hesitancy towards showing prices. I'm curious what your take is on that approach when a company decides we're going to keep our prices close to our chest and we're not going to share those until we know the prospect is serious about a purchase decision. For B2B SaaS about 50 to 75% of SaaS companies have public pricing and packaging. If you've got just one flat pricing, customers will pay 4X more than retail. Or if you have a small addressable market like there's 100 potential customers, right? Each of them might be worth 778 figures a piece but it's

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