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How product marketers should approach pricing | Dan Balcauski, Product Tranquility

Product Marketing Life

CHAPTER

The Ultimate Guide to Pricing Metrics

The value metric is the units of measure that customers use to judge how successful your product is. It's challenging because again, when we think about pricing, all conversations around price ultimately come down to value. In most companies are blissfully unaware of why it is the customer's value, their product. The exercise is not necessarily straightforward because there's still some additional steps as you could read it by blog post.

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