215 - Avoid Wasting Your B2B Marketing Budget in These Places | Go To Market Excellence

You don't need more budget. In fact, less budget would probably help you do a lot more with your marketing dollars. The sad truth is that marketing teams across industries almost universally wasting money. Poor strategy and even worse execution can't be helped by more budget. And most marketing teams are converting at less than .1%. In this episode, Chris talks about how to rethink marketing strategies to eliminate waste and drive results.