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215 - Avoid Wasting Your B2B Marketing Budget in These Places | Go To Market Excellence

GTM Live

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Marketing Is a Waste of Money

"When you're talking about raising money then throwing a lot of it away, ye, god. I don't even really look at it in like a sales application versus a marketing application any more," he says. "You start to get entrenched in a model and it's hard to move out of it."

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