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215 - Avoid Wasting Your B2B Marketing Budget in These Places | Go To Market Excellence

GTM Live

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How Marking Attribution Software Drives Behavior

We've implemented self reported attributions. So custom people that are interested in buying us where they heard about us, which gives us good insight so that we don't have to run direct response. And then all we're looking at is blended spend against blended outcomes. As long as the blended outcomes against the blended spend continue to get better, you know that you're moving forward.

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