Direct Response Lead Jen With Perfect Attribution

The first step is to get everyone on board with what's actually happening. So go and trace all those leads to revenue. Calculate conversion rate from lead to opportunity, from opportunity to stage three. From stage three to close one, calculate lead to wind sail cycle length s c o wind rate,. pipe line velocity, purse source. Then start to look at what's working and what's not. And then you can calculate cak too, ecauseyou'l ave direct expense there. I am fascinated how few companies actually look at the stuff. Why don't they? Because they look it all. It's weird to think like there's even some ravos people see these issues