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215 - Avoid Wasting Your B2B Marketing Budget in These Places | Go To Market Excellence

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Attribution Is the Largest Predictor of Sales Wind Rates

An attribution softwere misses a lot of the places where people actually discover and research things right now because of technological limitations. So do you manually go into sale sport oweve your serem is an up date the actual source based on what people wrote in the open text fields? Just see you gi accurately? No, i sure tget the investments you're making in the podcast. For example, to a one deal, this is supplementary. What we're doing is we're looking a attribution in two ways. The first way is the opportunity source. Its going to be the largest predictor of sale sefficiency metrics like pipe line velocity, sail cycle win rate,. And so how were they entering

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