215 - Avoid Wasting Your B2B Marketing Budget in These Places | Go To Market Excellence
GTM Live
00:00
How Much Marketing Spend Is Wasted?
The real solution is to do better marketing, because that's the number one lever of how people buy. Guglas by far the worst for top funnagl gen, just for, you know what, spent a million dollars a month to drive e book lods. Virtual trade shows are probably a huge low r o i of what people have been jumping on to. Those are some of the major line items of gram budgets that i get wasted every month on repeat.
Transcript
Play full episode
