
215 - Avoid Wasting Your B2B Marketing Budget in These Places | Go To Market Excellence
GTM Live
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Are You Planning to Keep That in Open Text Field?
The number one reason that advertising dollars get wasted is because people have the wrong metrics. The thing that's most impactful is being comfortable with qualitative data. 21 cents out of every dollar of media spen is wasted to of bad data miste, according to a stata report.
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