
215 - Avoid Wasting Your B2B Marketing Budget in These Places | Go To Market Excellence
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The Number One Thing That You Are Doing as a Marketer
Starting in two thousand 13, i would go to our customers place of business. These companies were manufacturing products and trying to figure out how our products going to work inside of that high volume facilities. So being inside f their place of business, you see how it feels, you see what was going on in the brake room. And the manufacturing facilities all the stuff that you don't see when you're listening to calls. When you are there and you see the k p is on the board, and you got your decision maker right there, you can have a pretty good lead in to say, o what's going on with your k p is? What are you measuring? How are you measuring
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