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215 - Avoid Wasting Your B2B Marketing Budget in These Places | Go To Market Excellence

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Is There a Better Way to Measure Revenue?

The best part of is being al to sac. We spent money on this, and this is what kind of revenue r thete mana deals hat be got from tis. So when you're saying that you spend, you have two attribution models. One to measure the topefunal stuff, how to people first hear about us? Well, youre putting investments in link das into mancan. And then you have the opportunity source, which is more about conversion mechanism. Those things aren't actually not asan investing in the demo form, like that stata. You're not actually tying, like, the investment to the source in that moddl.

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