Founders #61 Malcom McLean: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
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Feb 25, 2019 AI Snips
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The First Container Ship
- In 1956, Malcolm McLean loaded 58 truck bodies onto a tanker, the Ideal X, marking the start of containerization.
- This revolutionized shipping, making global trade cheaper and more efficient.
Focus on the Problem, Not the Method
- Malcolm McLean focused on moving things efficiently, unlike others fixated on specific methods like trains or ships.
- Shopify's founder, Toby Lütke, admires McLean's approach and applies it to his own business.
Solve the Underlying Problem
- Focus on the underlying problem your customers face, not just the surface-level solution.
- Understand what customers truly value, like independence over online stores, or holes over drills.