What I learned from reading The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger.
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Such was the beginning of a revolution [0:01]
The economic benefits arise not from innovation itself, but from the entrepreneurs who eventually discover ways to put innovations to practical use. [15:30]
the basic idea was around for decades [17:30]
Malcom's early life and first business [23:00]
McLean had an obsessive focus on cutting costs [33:00]
the beginning of Malcom McLean's idea [37:00]
McLean's definition of total commitment [41:00]
McLean's fundamental insight [48:00]
fixing the business by focusing on the customer's real problem [53:40]
the surprising reason containers are standardized [1:00:00]
Daniel K. Ludwig and Malcom McLean [1:07:00]
Malcom McLean sells his business [1:13:00]
Starting another business [1:21:00]
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