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#61 Malcom McLean: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
Founders
The Importance of Standardization in Container Shipping
Malcolm McLean was a pioneer in the container shipping industry. The first ship took off in 1956, but by 1964 it had only penetrated about 3% of the market. "We have this incestuous knowledge ... and undying need to conform people around us," he says.
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