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#61 Malcom McLean: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
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The Problem With the Transportation Chokehold
By the early 1950s, there was little dispute that freight terminals were a transportation chokehold. Malcolm's solution: interchangeable truck bodies that could be lifted onto and off of wheels with a crane. "I don't know who's advising you, but this is a very bad idea," he told his boss at one point.
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