3min chapter

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#61 Malcom McLean: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger

Founders

CHAPTER

How Malcolm McLean Turned a Trucking Business Around

Malcolm McLean brought in a team of aggressive young trucking executives to turn the business around. Richardson's secret weapon was a simple form with the pompous title, total transportation cost analysis. One more container lift per gang hour would save $180,000 on a yearly basis. Limiting long distance telephone calls to three minutes would save $65,000 a year.

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