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#61 Malcom McLean: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
Founders
The Hard Part of Entrepreneurship
This is Malcolm McLean acting per usual and intuition rather than caution analysis had overridden objections from sea lands board to move ahead with the SL seven in 1968. The costliest merchant ships ever built were also the Thirceus each burning 500 tons of fuel per day at full speed they consumed three times as much fuel per per container as a competitor's vessels. So he was optimizing for speed what happens when you go faster well it consumes a lot more fuel and if that fuel cost goes up your screw right. Unhappy with Reynolds bureaucratic ways began selling his stock in 1975 and left the board in 1977. And he's still running the company but they own it and you know that's not
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