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#61 Malcom McLean: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
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The Rise and Fall of the Container Industry
The leaders of the US maritime industry were by no means unanimous that the container was the future. Many of its most prominent executives reveled in the romance of sea and salt air. On domestic routes, government policy discouraged competition among ship lines. In international routes, rates for every commodity were fixed by conferences.
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