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#61 Malcom McLean: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
Founders
The Evolution of the Container Industry
Daniel K. Ludwig was born in 1897, had entered the shipping business at age 19 by transporting molasses around the Great Lakes. He ran his business with a legendary focus on costs. According to one famous story, he bought a tanker called the Onahawk and decided to keep the name because it would have cost $50 to paint it out. So this is just another straightforward understanding of what McLean's vision on how things should be based on the customer's actual problem.
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