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#61 Malcom McLean: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
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McLean's Plan for Coastal Shipping
Law and regulation ensured that trucks and ships had nothing in common. McLean's interest was entirely a matter of cost. The ICC had regulatory authority over domestic shipping, and it allowed ship rates to be well below rail and truck rates. Lending his trucks by water would let McLean under price other truckers.
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