Everything Is Marketing

Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy

Feb 8, 2021
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Episode notes
1
Introduction
00:00 • 2min
2
What's Your Theatre Background?
02:11 • 2min
3
What Did It Look Like After College?
04:08 • 4min
4
I Used My Criminal Justice Degree Everyday in Raising Four Little Kids
08:02 • 1min
5
What's the Marketer's Job?
09:10 • 5min
6
What I Learned at Lulu Lemon
14:03 • 2min
7
How to Build a Conversion Kit
16:13 • 2min
8
Emal Marketing - I Love It!
17:54 • 2min
9
Getting Back in the Consulting Game
20:22 • 3min
10
The Secret of Specialization in Email Marketing
23:03 • 2min
11
What's Holding Companies Back From Fully Utilizing Emalet?
25:21 • 2min
12
Email Marketing
27:33 • 2min
13
How Does Customer Research Play Into Ma Marketing?
29:23 • 2min
14
Copywriting - Is Your Copywriting Process Quippy?
31:43 • 5min
15
How to High Light Words That Show Up Over and Over Again
36:46 • 2min
16
Sass and Ecommerce
39:14 • 6min
17
The Dinner Party Strategy
45:16 • 2min
18
Email Marketing
47:39 • 4min
19
Segmenting the Customer Journey
52:03 • 4min
20
Transactional Email - How to Infuse Your Brand Voice Into Transactions
55:49 • 2min
21
Are You OK With Getting Emales?
57:38 • 5min
22
Accessibility
01:03:03 • 3min
23
The Biggest Table Stakes Opportunity Is Accessibility
01:06:03 • 2min
24
Email Strategy and Copywriting
01:07:33 • 2min
25
Your Help Docks Are Google Results
01:09:06 • 2min
26
Are You Keeping Your Customers in the Sophor for Free?
01:10:56 • 4min
27
How Much Luck Do You Have?
01:14:31 • 3min
28
What's Your Top Take Away From This Podcast?
01:17:16 • 2min