

Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy
Feb 8, 2021
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Introduction
00:00 • 2min
What's Your Theatre Background?
02:11 • 2min
What Did It Look Like After College?
04:08 • 4min
I Used My Criminal Justice Degree Everyday in Raising Four Little Kids
08:02 • 1min
What's the Marketer's Job?
09:10 • 5min
What I Learned at Lulu Lemon
14:03 • 2min
How to Build a Conversion Kit
16:13 • 2min
Emal Marketing - I Love It!
17:54 • 2min
Getting Back in the Consulting Game
20:22 • 3min
The Secret of Specialization in Email Marketing
23:03 • 2min
What's Holding Companies Back From Fully Utilizing Emalet?
25:21 • 2min
Email Marketing
27:33 • 2min
How Does Customer Research Play Into Ma Marketing?
29:23 • 2min
Copywriting - Is Your Copywriting Process Quippy?
31:43 • 5min
How to High Light Words That Show Up Over and Over Again
36:46 • 2min
Sass and Ecommerce
39:14 • 6min
The Dinner Party Strategy
45:16 • 2min
Email Marketing
47:39 • 4min
Segmenting the Customer Journey
52:03 • 4min
Transactional Email - How to Infuse Your Brand Voice Into Transactions
55:49 • 2min
Are You OK With Getting Emales?
57:38 • 5min
Accessibility
01:03:03 • 3min
The Biggest Table Stakes Opportunity Is Accessibility
01:06:03 • 2min
Email Strategy and Copywriting
01:07:33 • 2min
Your Help Docks Are Google Results
01:09:06 • 2min
Are You Keeping Your Customers in the Sophor for Free?
01:10:56 • 4min
How Much Luck Do You Have?
01:14:31 • 3min
What's Your Top Take Away From This Podcast?
01:17:16 • 2min