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Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy

Everything Is Marketing

CHAPTER

Email Marketing

You want to welcome people before you start shoving your product in their face. Make them feel at home, help them connect with the people that are part of the brand. Connect with the rest of the commn ity, like as they're a facebook group or a slack community and there's all different ways we can create community. Then then you get to start to talk about the product. And i give this example of m you know, if everyone that comes to my dinner party is very im conscious of where they get their food,. It's talking about the things that matter to your customers verses the things that you slaved over. Nobody cares. They don't care how many months

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